Swachh – Nirmal Tat Abhiyaan - A Week-long intensive (from 11th -17th November, 2019) Beach Cleaning Drive by Ministry of Environment, Forest and Climate Change (MoEF&CC) has been started in 50 identified beaches of India.


To strive to make our beaches clean and create awareness amongst citizens about the importance of coastal ecosystems


  • States Targeted: The identified beaches are in 10 coastal States/Union Territories (UTs) namely Gujarat, Daman & Diu, Maharashtra, Goa, Karnataka, Kerala, Tamil Nadu, Puducherry, Andhra Pradesh, and Odisha. 
  • Stakeholders involved: The cleaning drives in all beaches are being undertaken, involving school/college students of Eco-clubs, district administration, institutions, volunteers, local communities and other stakeholders.  
  • State Nodal Agencies for the Eco-clubs: They will be facilitating the week long intensive cleanliness drive in all 10 States/UTs. Nodal teachers from the Eco-clubs will be present at the sites during the entire cleanliness drive. MoEF&CC officials have also been deputed to monitor the implementation of the drive. 
  • Targeted Area: For beach cleaning activities which will be conducted for two hours daily, a minimum of one Kilometre stretch of the beach shall be identified.
  • Management of Waste: Beach sand cleaning machines shall also be deployed at about identified 15 beaches. Thereafter collected waste will be processed as per extant Solid Waste Management Rules, 2016. 

Solid Waste Management Rules, 2016:

  • The Rules are now applicable beyond Municipal areas and extend to urban agglomerations, census towns, notified industrial townships, areas under the control of Indian Railways, airports,special economic zones, State and Central government organizations etc.
  • The source segregation of waste has been mandated to channelize the waste to wealth by recovery, reuse and recycle.
  • Responsibilities of Generators have been introduced to segregate waste into three streams, Wet (Biodegradable), Dry (Plastic, Paper, metal, wood, etc.) and domestic hazardous wastes (diapers, napkins, empty containers of cleaning agents, mosquito repellents, etc.) and handover segregated wastes to authorized rag-pickers or waste collectors or local bodies.
  • Integration of waste pickers/ rag pickers and waste dealers/ Kabadiwalas in the formal system should be done by State Governments, and Self Help Group, or any other group to be formed.
  • Generator will have to pay ‘User Fee’ to waste collector and for ‘Spot Fine’ for Littering and Non-segregation.
  • The concept of partnership in Swachh Bharat has been introduced. Bulk and institutional generators, market associations, event organizers and hotels and restaurants have been made directly responsible for segregation and sorting the waste and manage in partnership with local bodies.
  • New townships and Group Housing Societies have been made responsible to develop in-house waste handling, and processing arrangements for biodegradable waste.
  • Every street vendor should keep suitable containers for storage of waste generated during the course of his activity such as food waste, disposable plates, cups, cans, wrappers, coconut shells, leftover food, vegetables, fruits etc. and deposit such waste at waste storage depot or container or vehicle as notified by the local authority.
  • The developers of Special Economic Zone, industrial estate, industrial park to earmark at least 5% of the total area of the plot or minimum 5 plots/ sheds for recovery and recycling facility.
  • All manufacturers of disposable products such as tin, glass, plastics packaging etc. or brand owners who introduce such products in the market shall provide necessary financial assistance to local authorities for the establishment of waste management system.
  • Extended Producer Responsibility: All brand owners who sell or market their products in such packaging material which are non-biodegradable should put in place a system to collect back the packaging waste generated due to their production.
  • Responsibility:Environment Education Division of the MoEF&CC and Society of Integrated Coastal Management (SICOM) under the aegis of this Ministry will be responsible for the overall coordination for the drive in 50 beaches. Respective State Governments and Central Ministries will also be actively participating in the beach cleaning drives.
  • Reward:The Ministry has also decided that on completion of the drive, best three beaches will be suitably awarded along with a Certificate of Appreciation for all the participating Eco-clubs.