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News The Central Pollution Control Board (CPCB) has put 52 producers, brand owners, and importers, including big online retailers such as Amazon and Flipkart, and companies such as Patanjali Ayurved and Britannia, on notice, for failing to take responsibility for their plastic waste. Read this article to know more about Picking Out Plastic. Failure to control plastic pollution

  • It is eight years since the concept of Extended Producer Responsibility (EPR) was incorporated into the Plastic Waste Management Rules, but municipal and pollution control authorities have failed to persuade commercial giants to put in place a system to collect and process the waste
  • Tighter rules for picking out plastic in 2016 and some amendments two years later put the onus on producers and brand owners to come up with an action plan for the retrieval of waste within six months to a year, but that too failed to take off.
    • Mountains of garbage with a heavy plastic load have been growing in suburban landfills, out of sight of city dwellers.
  • It should be noted that the retail sector expects e-commerce to grow from about $38.5 billion-equivalent in 2017 to $200 billion by 2026. Given the role played by packaging, the waste management problem is likely to become alarming.
    • Online retailers have not felt compelled to take back the thousands of polybags, plastic envelopes and air pillows used to cushion articles inside cardboard boxes.
Solution
  • There should be a focus on packaging innovation that reduces its use by using alternatives and upscaling waste segregation, collection, and transmission.
  • Recovering materials from garbage should be a high priority, considering that India is the third-highest consumer of materials after China and the U.S.
  • Plastics may be less expensive than other inputs in manufacturing, but recycling them into new products extends their life and provides a substitute for virgin material.
    • Keeping them out of the environment reduces clean-up and pollution costs.
  • There should be labels on packages with clear recycling instructions.
  • Companies can form waste cooperatives in India, employing informal waste-pickers.
    • In such a model, consumers will respond readily if they are incentivized to return segregated plastic waste.
  • Making municipal and pollution control authorities accountable is also equally important.
Extended Producer Responsibility (EPR)
  • Extended Producer Responsibility (EPR) is a policy approach under which producers are given a significant responsibility – financial and/or physical – for the treatment or disposal of post-consumer products.
  • Assigning such responsibility could in principle provide incentives to prevent wastes at the source, promote product design for the environment and support the achievement of public recycling and materials management goals.
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