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  • Recently, Minister of Commerce and Industry launched SWAYATT initiative and GeM Start-up Runway initiative.
  • SWAYATT is an initiative to promote Start-ups, Women and Youth Advantage Through eTransactions on Government e Marketplace (GeM).
  • In fact, it will bring together the key stakeholders within the Indian entrepreneurial ecosystem to the Government e-Marketplace, the national procurement portal.
  • GeM Start-up Runway is an initiative of GeM in association with Startup India to facilitate Start-ups registered with Startup India to access the public procurement market and sell innovative products and services to government buyers.
  • It would provide an opportunity to start-up to conduct market trials, seek time-bound feedback, gain realistic product, price comparison, and market valuation.
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