Centre to start Ayushman Bhav health scheme today


Context: With the Ayushman Bhav campaign, which will be inaugurated by President Droupadi Murmu virtually from the Rashtrapati Bhavan, the Union Health Ministry aims to provide healthcare services to every village and town in the country.


About Ayushman Bhav campaign

  • The campaign, initiated by the Health Ministry, is aimed at providing a comprehensive nationwide healthcare initiative to saturate coverage of healthcare services, reaching every village and town.
  • The Ayushman Bhav campaign is to be implemented during the ‘Seva Pakhwada’ starting on Prime Minister Narendra Modi’s birthday on September 17 to October 2
  • It will unite government sectors, civil society organisations, and communities under a common mission to ensure that every individual receives essential health services without any disparity or exclusion.
  • The Ayushman Bhav campaign is a collaborative effort spearheaded by gram panchayats in coordination with the Department of Health, other government departments, and local elected bodies in the rural and urban areas
  • This synergistic approach aims to saturate coverage of health services through its three components - Apke Dwar 3.0, Ayushman Melas at Health and Wellness Centres (HWCs) and Community Health Centres (CHCs) and Ayushman Sabhas in every village and panchayat:
  • Ayushman Apke Dwar 3.0: This initiative aims to provide Ayushman cards to remaining eligible beneficiaries enrolled under the PM-JAY scheme, ensuring that more individuals have access to essential health services.
  • Ayushman Melas at HWCs and CHCs: These Melas at Ayushman Bharat- HWCs and CHCs will facilitate the creation of ABHA IDs (Health IDs) and issuance of Ayushman Bharat Cards. They will also offer early diagnosis, comprehensive primary health care services, teleconsultation with specialists, and appropriate referrals.
  • Ayushman Sabhas: These gatherings in every village and Panchayat will play a pivotal role in distributing Ayushman cards, generating ABHA IDs, and raising awareness about vital health schemes and disease conditions, such as non-communicable diseases, tuberculosis (Nikshay Mitra), sickle cell disease, as well as blood donation and organ donation drives.




The Ayushman Bhav campaign is aligned with the vision of creating 'Healthy Villages' and 'Healthy Gram Panchayats,' laying the foundation for achieving Universal Health Coverage in the country. 


Panchayats that successfully saturate the health schemes will earn the prestigious title of 'Ayushman Gram Panchayat' or 'Ayushman Urban Ward,' symbolising their dedication to equitable healthcare provision.



Imp for: UPSC Prelims, UPSC GS Mains Paper I, UPSC GS Mains Paper II

Topic: Society, Health, Government Schemes





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