• More than a year after being announced, the Micro, Small and Medium Enterprises (MSME)’s proposal to create an online e-marketplace similar to Amazon, which would be open to all consumers, is yet to take off due to lack of a business plan, the unavailability of a technology partner, and shortage of funds.
  • Officially set to be the government’s first foray into the private sector, initial estimates had eyed ~10 trillion worth of revenue from the project over a period of 2-3 years. But subsequent studies have shown the real figures may be substantially lower.
  • While the primary mandate remains an e-marketplace for showcasing products by tribal, rural, and small businesses, market surveys showed buyer interest may remain muted for such products. 
  • Instead, online primary consumer activity remains focused on brands and bargain hunting, key attributes that products on the platform may not have.