Bharat Campaign under Agriculture Infrastructure Fund


Context: A new campaign named 'BHARAT’ (Banks Heralding Accelerated Rural & Agriculture Transformation) has been launched by the Government under Agriculture Infrastructure Fund Scheme to provide maximum benefits to the people and to create a competitive spirit among the Banks and lending institutions to mobilize agriculture infrastructure projects loan at a faster pace. 


About 'BHARAT’ (Banks Heralding Accelerated Rural & Agriculture Transformation) campaign

  • This is a month-long Campaign from 15th July 2023 to 15th August 2023
  • Top performing Banks under different categories i.e. commercial Banks in public and private Sector, Regional Rural Banks, Small Finance Banks (SFBs), Non-Banking Financial Companies (NBFCs) and cooperative Banks will be selected at the end of the Campaign and their special contribution will be recognized
  • The daily performance under the campaign is being shared among all the Banks through messages at the closing of business hours of Banks every day. 
  • These daily updates generate much enthusiasm and competitive spirit among the Banks and lending institutions to perform and exceed their targets. 
  • Banks have been requested to achieve the targets considering the potential  for agri infra projects from time to time and the response of the banks is encouraging. 
  • Further, Ministry conducts capacity building programmes at Bankers’ Training Colleges on physical mode and awareness sessions on AIF Scheme with Bank officials from Head Offices and controlling offices of various Banks on VC mode to promote the Scheme which displays the enthusiasm of the Banks in general. 
  • Special award giving ceremonies are also organised to acknowledge the contribution of top performing Bank Executives and their Team members. 
  • Social media groups comprising Banks’ AIF Teams serve as the fast mode of communication with Banks for persuading them to lend more and more under AIF for creation of agriculture infrastructure and this forum also helps in sorting out operational issues and providing handholding support.


About Agriculture Infrastructure Fund (AIF) scheme

  • In order to address the existing infrastructure gaps and mobilize investment in agriculture infrastructure, Agriculture Infrastructure Fund (AIF) scheme was launched in 2020 with an objective to mobilize a medium – long-term debt financing facility for investment in viable projects for post-harvest management Infrastructure and community farming assets through incentives and financial support. 


The scheme envisages provision of Rs. 1 Lakh Crore by banks and financial institutions as loans with interest subvention of 3% per annum and credit guarantee coverage under Credit Guarantee Fund Trust for Micro and Small Enterprises (CGTMSE) for loans up to Rs. 2 Crores.